I like fresh J's like the next sane individual.
- Cost: $170
- Cost to make: $16.25 (unverifiable); rough estimate: $50
- Stampeding through a door for a pair: Priceless
I like the iPhone like the next sane individual.
- Cost: (5S) $649 to $849 without contract
- Cost to make: $199 to $218 (verified)
- Waiting in line for days, literally sleeping on the street, to be the first to buy one: Priceless
Kudos to Nike/Jordan and Apple. The ability to arouse consumer interest to this level is no easy feat.
Lesson: branding and marketing cannot be ignored if you look to achieve success. Protect and nourish your brand, personal and business.
In spite of that, consumer complicity in the hoopla: Stupid.
Source for Apple iPhone 5S costs: http://www.cnbc.com/id/101058725
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